Epicor ListingExpert Solution to Power New Google Auto Parts Search Feature

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With recent industry research suggesting that more than 90 percent of automotive enthusiast shoppers begin their search for parts on the internet, being represented in online search results is critical to the success of aftermarket businesses. Recognizing this, Epicor has collaborated with Google LLC in the development of a new consumer-facing search feature powered by the Epicor ListingExpert parts listing solution.


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With recent industry research suggesting that more than 90 percent of automotive enthusiast shoppers begin their search for parts on the internet, being represented in online search results is critical to the success of aftermarket businesses. Recognizing this, Epicor has collaborated with Google LLC in the development of a new consumer-facing search feature powered by the Epicor ListingExpert parts listing solution.

Epicor ListingExpert Solution to Power New Google Auto Parts Search Feature_The powerful new search feature-which Epicor will showcase at its booth (2238) during the 2018 AAPEX Show in Las Vegas-will enable Google users to quickly identify local and online availability and pricing for any of millions of parts sold through aftermarket suppliers. The feature offers many benefits for traditional parts stores, which can use it to grow by connecting with the millions of consumers who begin their searches online-and who might not otherwise be aware of local sources that have the parts they need.

The Epicor ListingExpert solution will serve as the local parts inventory and pricing engine for a local Google storefront for each participating business location. When used in conjunction with Google Ads, a consumer searching for an oil filter for a Ford Explorer, as one example, will generate not only the corresponding part number(s), but also availability, pricing, and Google geo navigation to the local store represented in the ListingExpert database. Store participation in this feature requires Google and ListingExpert subscriptions.

The Epicor ListingExpert solution enables replacement parts providers to easily list any number of available products, along with pricing and other information, on leading eStore solutions. By integrating the solution with Google, Epicor can communicate a participating store's available inventory and pricing-updated on a daily basis-to the world's most widely used search engine.

With this new search feature, automotive parts businesses have the ability to turn the sale of something seemingly inconsequential-such as a single filter, headlamp, or wiper blade-into a new long-term business relationship. To see a live demonstration of the new Google search feature, please visit the Epicor exhibit Oct. 30 through Nov. 1 at the 2018 AAPEX Show.

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