Why will simplicity of product design become more important over the next 10 years?

Epicor Kinetic

The phrase, “Less is more” is becoming ever more relevant in a globalized economy. Simplicity reduces the barrier to usage, reduces maintenance and crosses cultural boundaries effectively. For Professor Woudhuysen simple product design also allows manufacturers to bring the benefits of materials science to the fore. Thanks to materials and nanotechnology innovation, everyday objects will clean themselves, repair themselves and fight environmental challenges from weather to bacteria.

Industry: Manufacturing
Video Type: General
Duration: 2:34

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