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International Rubber Company

Cuts costs and shortens lead times with Epicor ERP

International Rubber Co. LLC (IRC) prides itself on the wide range of high quality synthetic polymeric rubber and plastic products that it manufactures and procures for the growing construction industry in the UAE and other Gulf Cooperation Council (GCC) countries. Founded in 1994, IRC has a stellar reputation, not only for its superior product offering, but for its constant attention to its philosophy: 'performance beyond expectation.'

“Epicor ERP [Kinetic] has enabled us to implement more robust and efficient internal procedures that have had a direct impact on cost control and shortened lead times without compromising on product quality.”

Muhammad Irfan Manda
IT manager | IRC

Versatility through innovation

Known for its ultramodern architecture, feats of engineering and luxury shopping, Dubai is a challenging market place. The extreme climate and the discerning nature of its architects and engineers mean that innovation, superior quality, variety and availability are crucial to becoming a supplier of choice.

IRC therefore takes a solution-based approach when developing new rubber profiles to be used for all kinds of sealing purposes. Each product is designed with precision to ensure quality and durability. With some of the most highly qualified personnel in the rubber industry at its disposal, IRC offers exceptional customer service, short lead times, proven customer satisfaction and unwavering technical support.

The challenge

An ever expanding customer base with very specific order requirements was complicating the sales and inventory management process of IRC's rubber and plastic products. IRC's previous systems simply didn't have the functionality or capability to intricately manage the burgeoning number of orders and customers.

Without the support of a high quality enterprise resource planning (ERP) system, it was becoming impossible for IRC to improve productivity, increase capacity and streamline its processes. This included being able to manage a complex supply chain and provide detailed reporting to support decision making.

Therefore, IRC invested in Epicor ERP to support with streamlining processes and business growth and productivity. “Due to the intricate nature of our manufacturing process and stringent quality requirements, we selected Epicor ERP [Kinetic] for its flexibility, scalability and broad capabilities,” says Muhammad Irfan Manda, IT manager for IRC. “With fully customisable dashboards and reports, Epicor ERP [Kinetic] is able to deliver up-to-the-minute data to support decision making and enable the product quality and versatility that our customers have become accustomed to.”

Epicor helping to drive business forward

By facilitating a constant flow of data, Epicor ERP now manages the IRC sales process from start to finish. This is critical to ensuring that orders are processed without delay, and on completion the invoicing and payment processes are also finalised without impediment. This ensures healthy cash flow, accurate budgetary management and supports the high level of customer service that IRC customers expect. It also allows for accurate inventory forecasting to ensure that IRC maintains stock levels to keep up with orders and avoid delivery delays.

“Epicor ERP [Kinetic] offers an end-to-end solution that supports IRC with financial management, supply chain management, production management, planning and scheduling management and sales management,” says Manda. “Its comprehensive functionality, customisable reporting and availability of real-time data have drastically improved customer service, operational efficiency and profitability.”

“Now we have access to comprehensive information on every supplier and customer, including sales reporting, statement of accounts, quotation management, pending orders, invoices and payment tracking,” says Manda. “The enables us to be more responsive to customer requirements, shorten lead times and boost operational efficiency.”

The future

“Epicor ERP [Kinetic] has enabled us to implement more robust and efficient internal procedures that have had a direct impact on cost control and shortened lead times without compromising on product quality,” adds Manda. “Our superior product offering and exceptional customer service is at the heart of our business and now we have the systems in place to charter a new course in manufacturing and business excellence.”

Company Facts

Location: United Arab Emirates and Saudi Arabia
Industry: Rubber manufacturer and distributor
Number of Locations: 2
Web site:


  • Improving operational efficiency
  • Managing a quality driven supply chain
  • Advanced inventory control
  • Detailed reporting to support strategic decision making
  • Maintaining an exceptional standard of quality and customer service


Epicor Kinetic


  • End-to-end internal controls ensuring intricate management of business processes
  • Improved operational efficiency
  • Fully customisable real-time reporting for more informed decision making
  • Fully integrates business processes
  • Minimises human error
  • Shorter lead times and improved customer service

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