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Make to Order (MTO)

What is Make-to-Order?

Make-to-order (also known as Build-to-Order and Made-to-Order) is a business production strategy whereby manufacturers build products only once a confirmed order has been received. This is ideal for highly customizable products or low-volume goods in specialized industries such as construction or bridge-building. It solves the excess inventory problem that is widespread under a traditional ‘make to stock’ strategy but lacks the economies of scale and agility offered by holding stock in reserve.