Increase your depth of tracking and collect detailed user interactions to ensure you are presenting the right products and features to maximize your customers’ interactions.
As you know, websites often track how visitors are interacting with each page of the website: where the user originated, when the page is visited, how long the user stays, etc. It is also possible to track specific user events on that web page, such as clicking buttons or making a selection.
Epicor CPQ takes it a step further by allowing visibility into how visitors are interacting with one of our embedded product configurators.
Any user-initiated activity can be tracked within the configurator which means you can get general or very specific data about the transaction.
Epicor CPQ Snap rules pass data from the embedded configurator to the hosting web page where your analytics platform can trigger based on the event.
The best part is…our approach ensures compatibility with every analytics platform imaginable, even a custom solution. Any platform that accepts calling events via JavaScript works with Epicor CPQ.
Increase your deal sizes
Tuff Shed increased their average sale price their first year by 6% resulting in $7.6M in additional revenue. They use Epicor CPQ analytics to track the depth of engagement by their visitors, filtered by device.
Optimize the experience
Use past user behavior to enrich future shopping experiences. Serve up the right products and options to the audience most likely to be receptive to them.
Get insight into quotes
Get detailed metrics on how many quotes are created, completed, and abandoned in a certain timeframe. Find out which products, sales people, and distributors are creating the most deals and who is delivering the largest deals.
How to Deliver a B2B eCommerce Experience
eCommerce represents a shift in focus away from traditional, high-touch sales methods and towards a seamless, omnichannel shopping experience for customers. Let’s uncover why today’s buyer demands B2B eCommerce, and how you can meet their needs with the best in B2B eCommerce software.
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