• Consider the Options for Digital Ambition—Optimization or Transformation

    Many CIOs and digital business leaders are at a stage where they need to get more specific about how far their enterprise will pursue digital business. Should they aim to optimize the existing business model and/or introduce new business models and revenue sources? The answer could change the scope of work and roadmap in becoming a digital business.

    CIOs and digital business leaders can formulate a recommendation by taking three steps:

    • Consider the options for digital ambition—business optimization and/or transformation
    • Look at the timing of transformation in your industry and adjacent industries
    • Consider your competitive stance when choosing a digital ambition

    Download this research note from Gartner to learn more about how your company can determine digital business ambition.

    Digital Business Ambition:
    Transform or Optimize?

    *Gartner, Inc., “Digital Business Ambition: Transform or Optimize?” by Hung LeHong and Graham P. Waller on October, 2017. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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