Happy Independent Retailer Month from Epicor

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July is not only a time to celebrate America's independence-it's a time to celebrate you-independent retailers! That's right-July is officially Independent Retailer Month. This shop local campaign runs annually throughout July encouraging consumers to shop at independent retailers-highlighting your positive social and economic impact.


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The contributions of independent retailers are often underestimated in the local community. According to industry research, a dollar spent at an independent retailer is usually spent six to 15 times in the community before heading out of town, therefore, just $1 can create $5 to $14 of value in the immediate area . If every family in the U.S. spent an extra $10 a month at a locally owned, independent business instead of a national chain, over $9.3 billion would be directly returned to our economy.

There is no doubt that independent retailers are major players in the local community. So, what can you do to capitalize on Independent Retailer Month?

  • Visit the Independent Retailer Month website to download resources you can use to market your business and promote Independent Retailer Month. They have downloadable postcards, posters, and graphics you can use in social media, on your website and in print.
  • Get involved in local events taking place by sponsoring or giving out free products or coupons. 
  • Partner with other local independent retailers to host events, sales, or contests for the month of July. Offer discounts at each other's stores to customers who show a receipt from a participating store.
  • Promote Independent Retailer Month on your social media accounts and your website. Be sure to use the hashtag #indieretail to help spread the word.

This month-and every month-celebrate your independence and shine a spotlight on what makes your business unique. Highlight your exceptional customer service, distinctive inventory, and local connections-and be present in your store. Consumers love to support independent, community businesses where they know the owners.

Epicor proudly supports independent retailers. To learn how Epicor can help you connect with consumers and drive growth, please contact your Customer Account Manager or email eagleretail@epicor.com.

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