The Rise of Country-Specific Functionality


Key emerging markets offer excellent demand for enterprise applications. This is especially the case with Brazil. The country’s ongoing economic expansion continues to place it at or near the head of emerging markets. Bill Adams, senior international economist for Pittsburgh, Penn.-based PNC Financial Services group, described the Brazilian economy in a recent  Forbes  article: “Brazil’s economy is in a self-sustaining expansion. A tight labor market fuels persistent wage gains even in a slow economy, and these wage gains fuel higher consumer purchasing power and domestic demand and sustain economic growth.”
According to a recent report from  Gartner, Inc., Brazil’s overall IT spending will near $124 billion (US dollars) in 2013, with IT modernization at the top of the list of priorities for Brazilian IT leaders. Furthermore, within the context of IT spending, the report also indicated that in 2013, ERP, CRM, industry-specific software, office and personal productivity tools, and e-commerce software lead the application software investment initiatives for organizations.
Such development is leading to an increase in customer-specific functionality (CSF) in software solutions, a trend underscored by the new release of Epicor iScala that integrates with the Epicor ICE Business Architecture to help customers gain increased agility, mobility, and flexibility while incorporating CSF functionality. “The new release of Epicor iScala represents a significant investment, bringing new capabilities designed to increase system performance, improve stability, and deliver long-term support for the latest technologies. This will enable our customers to realize even greater business value from the solution,” says Robert Sinfield, senior manager, product marketing for Epicor. “The increasing demand for enterprise applications within key emerging markets such as Brazil offers growth opportunities for Epicor iScala, while supporting our customers who are moving into this new market space.”
As companies increasingly target emerging economies as part of their strategic growth initiatives, support such as CSF is increasingly seen as an essential software component.
Posted by Robert, Sinfield Senior Manager, Product Marketing


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