Epicor Retail customer Build-A-Bear Workshop®, the interactive entertainment retailer of customized stuffed animals, recently opened its first highly anticipated newly designed store at West County Center in St. Louis. The store is one of six that the company will open through November in select markets across the United States. The updated store allows Guests of all ages to personalize the bear-making process and offers them a different experience each time they visit a Build-A-Bear Workshop store.
The new interactive stations throughout the store leverage Epicor Retail Multi-Channel Transaction Adapter (MCTA)--recently honored with a Gold Stevie® and People’s Choice Stevie® from the 2012 American Business Awards. The MCTA is used to build the transaction with pertinent data all along the way as the Guest scans their “bear” of choice and adds personalities, adds sound at the Hear Me station, names it and gives it an address at the Name Me station which all leads up to the final Take Me Home check out at Epicor Retail Store point of sale (POS) system. Build-A-Bear’s vision, innovation and inspired use of technology bring the ultimate interactive experience to its customers, young and old and Epicor is proud to be part of it.
Visit a newly imagined “Build-A-Bear Workshop” store near you:
- West County Center in St. Louis, Mo.
- Stoneridge Shopping Center® in Pleasanton, Calif.
- Annapolis Shopping Mall in Annapolis, Md.
- The Somerset Collection in Troy, Mich. (opening Friday, Oct. 26)
- Fair Oaks Mall in Fairfax, Va. (opening Friday, Nov. 9)
- Castleton Square Mall in Indianapolis, Ind. (opening Friday, Nov. 16)
Posted by the Epicor Social Media Team