Do you, like me, spend time researching online before going shopping to your favorite store? If so, then also like me, you probably have experienced the disappointment of walking into that store only to learn the item you researched is either not carried in your local store or is out of stock.
It’s an issue that Google is attempting to eliminate via Google Product Search, which is the topic of a collaboration we announced this week to help retailers (and consumers) lasso the power of local search. The new Google Adapter that was added to the Epicor Retail Enterprise Selling solution enables retailers to show consumers—right within their search results—whether or not items are in stock at nearby stores when using Google Product Search. It answers the critical question, "Does the store near me carry this item and does it have it in stock?"
Among the first Epicor customers to use the new Enterprise Selling Google Adapter is Sport Chalet (see Google Product Search screen shots from my iPhone below). Renowned for providing a level of service that is unparalleled in the retail sporting goods industry, Sport Chalet now offers consumers product information and in-store inventory availability for its more than 18,000 products.
Despite the growth of eCommerce, 93% of shopping is still done in stores and 7% online, according to Google. The company says it’s trying to combine online shopping benefits of being able to research and locate items with the store shopping benefits of seeing and testing or trying on an item in person. We’re excited for our Epicor clients that we’ve been able to partner with Google to provide consumers with more relevant information to enrich their online research.
If you’re a retailer that’s looking to plug in to Google Product Search and give consumers access to your wares via local and in-store availability, we should talk…
Posted by Diane Cerulli, Director, Product Management—Cross Channel, Epicor