Unless you’ve been living under a rock, you’ve no doubt noticed the Western world is gravitating to mobile computing devices in ever increasing numbers. This may be the understatement of the decade.
For some time now, it has been predicted that mobile devices would ultimately replace desktop PCs for most users. As mobile devices become the computer we all carry, it’s creating a phenomenon one writer says is moving us into the Post-PC Era. Last year's massively successful iPad launch and the plethora of Android devices being announced on a daily basis tells me that we’re nearly there.
This is significant from a retail perspective as it opens up opportunities to leverage mobile as the ultimate cross channel (in store/web) tool. By messaging directly to consumers on their choice of mobile technology, they can access information when they want it – in the store at the exact moment when they are considering a purchase.
This week at NRF we’re announcing our Point of Sale and Back Office retail application support for Apple iPad devices . It’s a development that I’m particularly passionate about. iPad opens up a world of opportunity to create consultative engagements with shoppers, leaving store associates untethered from the counter. The iPad’s additional screen size “real estate” is also a boon to retailers who can showcase their wares in a highly experiential and graphically appealing fashion, capturing the hearts and minds of shoppers. For high end retailers, this can help up the basket size. Imagine: imagery of a handbag or jewelry item that completes a look; a preview of the new line that will be featured at the next trunk show, or the “free gift with purchase” or an award item tied to a specific dollar threshold.
If you’re at NRF, I invite you to stop by the Epicor booth (#2105) to see a live demo of our Point of Sale and back office retail applications on an iPad, and check out our take on retail for the post-PC era.
Posted by Duncan Taylor, Director, Product Management, Epicor