Harnessing the Momentum of SoMoClo
If it seems like you’ve heard the term “SoMoClo” bandied about
lately, your instincts are correct. As social, mobile, and cloud
technologies increase their part in our everyday lives, SoMoClo has
attained a momentum that promises to change the way everyone does
business. As Chris Heuer, specialist leader at
Consulting, comments in a recent
post, SoMoClo is “our new socioeconomic infrastructure.”
The Aberdeenb Group defines SoMoClo as the convergence of social,
mobile, and cloud IT infrastructure that provides the opportunity for
radical business transformation and resource realignment. In the
to an Aberdeen “Analyst Insight,” research director Andrew Borg explains:
“The notion of a client in the classic client/server model is
dissolving: the endpoint is now the user, whose identity, social
activity, and access permissions are managed in the cloud. The customer,
the enterprise knowledge worker, and the channel partner may all be
presumed mobile; that is, tied to neither a specific location nor
device. This same model applies equally well to machine-to-machine (M2M)
and machine-to-human (M2H) communications as well. This transformation
offers competitive differentiation through process efficiency and
streamlined workflow. … The SoMoClo framework is a roadmap for how to
get there—to a unified social, mobile and cloud strategy—from here—the
current position of your IT infrastructure along the continuum from
disparate to fully converged.”
The fact is that SoMoClo is driving behaviors and decision making, in the workplace as well as the personal space. In an
on Cloud Times, Scott Hebner, vice president, IBM cloud and business
infrastructure management, asserts that SoMoClo needs to evolve for the
“This represents the next chapter of the Internet transformation
(and corresponding standardization), enabling more flexible delivery of
services and expanding reach and collaboration for new levels of
productivity,” he says. Hebner suggests five guidelines for those
companies adopting SoMoClo strategies:
Guidelines work better than restrictions.
Security is key as BYOD (bring your own device) proliferates.
Keep employee morale and productivity in mind.
Draw the line before compromising customer data.
Leverage SoMoClo to maximize both your marketing and IT potential.
As the growing momentum of SoMoClo breaks down the barriers to its
broadscale use in the enterprise, consider these points as foundations
for best practices.
Posted by Epicor Social Media Team