Connecting with Consumers through e-Storefronts: New Version of Epicor iNet eBusiness Suite Extends Retail Business
The number of consumers browsing and buying online will hit 270 million by 2020, as stated in a January, 2016 report from Forrester Research, titled "Brief: Digital Touchpoint Investment Significantly Influence US Retail Sales." The report also predicts online sales will grow by an average annual rate of 9.32% over the next five years.
There’s no doubt that eCommerce is a substantial aspect of nearly every business. Today, consumers expect retailers to have an online storefront, or e-storefront, in order to do business with them. By continuing their reach into online sales, independent retailers have a unique opportunity to boost their business and extend sales opportunities. The new version of Epicor iNet™ eBusiness Suite , an integrated eCommerce and eBusiness technology solution, is helping independent retailers meet the needs of their consumer audience in a more personalized way with new features and additional retail business-building functionality—providing a valuable and convenient tool for everything from product research and purchasing to social media links and store directions.
iNet eBusiness Suite software opens new doors for both independent retailers and consumers. With constant website management access, retailers can customize their online catalog, and offer easy-to-use search features, simple purchase tools, and end-to-end credit card processing capabilities for their consumers. The solution also helps retailers keep costs down by showing consumers how to serve themselves. Keeping everything up-to-date is effortless because inventory, pricing, orders, and other pertinent information is automatically synchronized between the Epicor Eagle N Series® retail business management solution and the retailers’ website.
Founded in 1988, Nobbies Inc. supplies the Midwest region with the best selection of party goods—carrying over 36,000 different items including toys, balloons, decorations, educational supplies, costumes, home décor, and more. The company is committed to providing its customers with superior service and products that meet their needs. Because of these essential goals, Nobbies opened an online store with Epicor iNet software in order to offer another avenue of service for its customers.
"Delivering service that exceeds customer satisfaction is our number one priority," said Todd, eCommerce manager and web developer for Nobbies. "One of the ways we achieve exceptional levels of customer satisfaction is by providing easily accessible merchandise. By inserting an eCommerce aspect into our business we can achieve that goal. The Epicor iNet solution helps us compete effectively in our fast-paced retail market and it gives us another path to reach our customers -- providing an in-store experience online."
"Through the use of Epicor iNet, our online revenue has spiked 300 percent from this time last year. If small retailers don’t jump on board with eCommerce, they will get left behind and lose business. Epicor has been a great partner in getting our eCommerce business moving and with the new version of the iNet application we should be able to serve customers better than ever," said Todd.
The latest version of Epicor iNet eBusiness Suite software features the following new enhancements:
- Gift registry support – seamless customer engagement online and offline
- Virtual eGift card mall
- Local loyalty – ability to show and redeem reward points/dollars
- Dynamic Promotions support at checkout
- Product sort control option
- Insufficient stock message at checkout
- Show order multiple option
- Abandoned cart notification
- New shopping list capability
- Improved captcha tools
- And more
To learn more about Epicor Eagle N Series software and the Epicor iNet eBusiness Suite application, please contact us at firstname.lastname@example.org.
Posted by Mike Duncan, Senior Product Manager, Epicor