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Blog-RetailCRM

Driving Profits and Growth with Customer Engagement and Behavior

05/23/2014
Category: Retail CRM

How can you gain a better understanding of your customers to boost customer engagement and behavior? Obtaining critical customer information is one key aspect that will garner better business decisions and enhance customer satisfaction. To help retailers improve their understanding of this business strategy, we recently participated in an RIS News webinar1 with Nikki Baird principal of RSR Research, and Nathalie Belanger, vice president of eCommerce for Reitmans, a 900+ store multi-brand, multi-channel apparel retailer.
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Getting to Know Your Best Customers Using Our RFMX Tool

09/9/2013
Category: Retail CRM

In our last blog post, we discussed how important it is to target your customers using a personalized approach. That not only helps align your offers with their interests to generate more sales (which you can measure against control groups), it also makes them feel valued and appreciated –- helping to build loyalty long term. With these goals in mind, the question then becomes, “How do we learn a little more about our customers in order to segment them accurately and effectively?”
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Optimizing Your Marketing Initiatives with Segmentation and Control Groups

07/23/2013
Category: Retail CRM

I was shopping for shoes the other day at one of my favorite stores and getting ready to pay, when the Associate asked me for my contact information. That would have been fine of course; these days you would be hard-pressed to find a retailer who is not making an effort to capture your personal information. But this was a place I had shopped at several times and that already had my profile! What’s more, it wasn’t the first time this had happened. A small error perhaps, but it made me feel as though the retailer simply didn’t care enough to “remember” who I was or what I liked, and didn’t respect me enough to worry about wasting my time and marring my experience – which it did. In fact, it compromised my impressions just enough to make me think, right there at the POS, that next time I needed shoes I would first look somewhere else.
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Optimizing Your Marketing Initiatives with Segmentation and Control Groups

07/23/2013
Category: Retail CRM

I was shopping for shoes the other day at one of my favorite stores and getting ready to pay, when the Associate asked me for my contact information. That would have been fine of course; these days you would be hard-pressed to find a retailer who is not making an effort to capture your personal information. But this was a place I had shopped at several times and that already had my profile! What’s more, it wasn’t the first time this had happened. A small error perhaps, but it made me feel as though the retailer simply didn’t care enough to “remember” who I was or what I liked, and didn’t respect me enough to worry about wasting my time and marring my experience – which it did. In fact, it compromised my impressions just enough to make me think, right there at the POS, that next time I needed shoes I would first look somewhere else.
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Essential CRM Add-Ons

06/27/2013
Category: Retail CRM

Could certified data lower your costs?
Direct mail is a classic and powerful part of most marketing campaigns. But to use direct mail through CRM efficiently, your database has to be neat enough to ensure every single mailer can be sent out at minimal cost.  Specifically, you need to qualify for discounts on bulk mailings by obtaining CASS (Coding Accuracy Support System) certification every 90 days, supported by NCOA (National Change of Address) processing. Together, CASS and NCOA minimize the number of misaddresses and they ease the job of the postal service.
 

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