Upgrading Your Inside Sales & Customer Service Teams
As business professionals, no matter the industry, when we are looking for efficiency, additional sales opportunities and better ways to do business, we usually look to upgrade our system (e.g., implementation of ERP, CRM, etc.), or our processes (though process improvement), but very rarely do we ever look to upgrade our employees, through skills enhancements.
The process of upgrading our employees requires a two-pronged approach: Upgrading through skill set improvement, and the much less comfortable upgrading through replacement (which will not be covered here). Both upgrade paths can yield significant improvements in our company’s efficiencies, allowing for higher output and having a direct impact on profitability.
In the case of industrial distributors, for decades, they have been family owned and family run. While many of these companies still exist and are profitable, there are even more distributors that have grown, or have been acquired, and are part of a much larger global organization. But the type of employee and the skill level of these employees have yet to be looked at and improved. Let’s explore a real-world example of how a simple skill improvement can drastically improve efficiency.
Most distributors have large customers with special annual contract pricing. Each year, those prices need to be tweaked, usually as a result of the distributor’s suppliers raising their prices. Inside Sales or Customer Service is quite often tasked with the spreadsheet side of the project. This involves:
- A spreadsheet of the previous year’s sales
- A spreadsheet of all the supplier brands the customer buys from the distributor and the expected price increase (expressed as a percentage)
- Merging the two spreadsheets and formatting the result before sending it to the individual responsible for setting the new price (oftentimes the outside sales rep)
The average, less skilled employee will take up to two weeks to complete the project in their spare time, in between phone calls, quoting customers, processing orders and working with their backlog. TWO WEEKS! The process usually goes something like this:
- CRS goes line by line on the sales history report, sorts by part#, removes duplicates, adds the supplier name if it’s not already on the report.
- CRS goes back through each line, finds the supplier for each item and compares it to the other spreadsheet.
- CRS populates the sales history report with the percentage from the price increase spreadsheet.
- Repeat the process for the two hundred or so lines on the sales history report.
Now let’s take a similarly skilled employee performing the same job functions, but add one skill the other does not have, Microsoft® Excel. We can take what would otherwise be a two-week project and have it completed in less than two hours (giving us plenty of time to spend on cleaning up the formatting).
By investing in the right training and enhancing our employees’ skill sets, we will save in both man hours and payroll. Now imagine the savings that can be gained with a workforce that knows two, three, or 10 specialty tools.
How to Upgrade?
First, we create a profile of our ideal employee. What skills would this employee have? What core competencies would they possess? A good place to start would be to look at our best performers and add to the list from there.
A starter list of skills that will help our employees perform could include Excel, Word, Outlook (e-mail) and Internet Explorer. We’ll be covering these skill sets in more detail in future posts. Stay tuned on the many different ways you can improve your team.
Posted by Brad Vance, Epicor Senior Business Process Consultant